Cindy is an innovation consultant with expertise in facilitating collaborative processes including: strategic planning, brand development and new idea generation. Cindy has over 20 years of business and marketing experience. Cindy started IGNiTE in 1999 in response to a clear opportunity in the marketplace to help teams develop ideas in a facilitated, structured setting with creative processes that promote innovative thinking in a collaborative setting.
IGNiTE is a marketing strategy consulting firm, specializing in facilitated strategic brainstorming based on research, insight and analysis. The firm focuses on identifying high potential opportunities for its clients’ businesses and creating innovative solutions to fulfill them.
IGNiTE offers clients a rapid idea development process that harnesses their research and internal teams’ history, knowledge and creativity to produce innovative ideas that solve specific problems. Using the IGNiTE process, we facilitate clients through an intensive multi-day process that take client teams through problem identification, immersion, consumer insights, ideation and ends with new opportunity concepts being tested with the primary target audiences.
Please go to http://www.IgniteNewThinking.com to learn more and to see a listing of our clients.
- Collaborative process
- Idea generation (new products, services, business strategies, mission, vision, values, etc.)
- Qualitative and quantiative research design and execution
- Business and marketing strategy
- Brand strategy & positioning
- Consumer insights processes
- Creative thinking techniques and creative process development
- Facilitator skills training for internal teams
Cross-industry experience includes: consumer goods, high tech, financial services, retail, non-profit, college and university, professional services and others.
For more information or to inquire about a project, please feel free to contact Cindy:
by e-mail: firstname.lastname@example.org or by phone: 763.553.2018