40 Reasons Why People Struggle with Innovation


As facilitators, we know that getting people to embrace innovation can be difficult. There are many obstacles that must work to clear.  This list identifies MANY of those obstacles.  You might use this list to identify the roadblocks that might come up with a team you are facilitating and develop specific processes that work through it.

 The following list of forty reasons why people struggle with innovation in their companies in daily practice was compiled by Gijs Van Wulfen based on responses to questions he posted to LinkedIn groups.
Are there others that you would add? Let’s continue the conversation!

A. Culture

  • We are uncertain if we can be creative and come up with ideas.
  • How do we change our existing habits?
  • There are too little ideas because people don’t dare to think innovative any more.
  • A lot of people are lazy, just copying others work.
  • There is a substantial lack of curiosity among people in our company.
  • How to get key people in our organization aware of the need for innovation?
  • People don’t really believe that innovation is truly going to happen.
  • We lack the ability to invoke change, the ability to change the mindset of we’ve always done it that way.
  • We do not have the guts (mind power) to bring an idea.
  • Our past innovations were not successful and have cost a lot of money. This blocks new initiatives.
  • Our short-term mindset overrules the long-term mindset and vision to innovate.
  • There is no vision where we want to go in the future as a company.

B. Uncertainty

  • Ideas are too ambitious therefore we can’t imagine how they ever will be feasible.
  • It’s very hard to imagine the future.
  • We fear failure.
  • Those in our company that don’t understand the idea or new product will attack and ridicules the newness of it.
  • The critical thing at the front end in our company is the demonstration of the positive bottom-line impact of the new service or product.

C. Support

  • The hardest part of beginning an innovation is trying to get the support for the idea of innovation.
  • How do I share my ideas with others in the company efficient?
  • How to create sponsorship for innovation at the top?
  • How to communicate ideas to the right people?
  • How do you convince each internal stakeholder they benefit from innovation?
  • Negativity – “we tried it x numbers of ago, it does not work in our environment” – is the biggest stumbling block in our company.
  • How do we get consensus on a solution from majority of the stakeholders?

D. Market Insights

  • Often customers don’t even know themselves what they would want or benefit from.
  • We struggle to get inside the head of the purchaser of the product or service.
  • How to uncover the true customer need?

E. Process & Tools

  • Our innovation process is not well organized.
  • There are too many ideas from which it is hard to choose.
  • We do not stick to the original idea. Instead we take often the easier way.
  • How do we decide what is a good idea?
  • How do you filter ideas and at what point in the process do you throw out ideas?
  • Everyone is talking about innovation, but few know what to start doing differently to make it happen.
  • How do we select of the right technology/platform?
  • It is difficult to translate the results of user studies into the language of technology development.

G. Team

  • How do we guide the new product development team so that their ideas are in line with the company’s strategy?
  • We do not have the right people in the room for the opportunity.
  • Ideas are stopped because we do not have resources related to the needed talent.
  • It is challenging for us to get internal teams to think beyond what made our company successful thus far.

Of course this is not a scientific proven list. I see it more as ‘a cry for help’ from innovation practitioners in their daily work.

Happy Holidays!



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