Finding the Next Big Idea (link to presentation)
Last week I went to Palm Beach, FL to present at the CASRO conference for market research professionals. I presented on . . . you guessed it! . . . “Brainstorming: Finding the Next Big Idea.” My goal was to provide some structure and process tools to assist these professionals in facilitating innvoation sessions with their internal teams or client teams. I’ve attached the presentation so you can view it if you’re interested. Feel free to post questions or comments and I will respond. I received some great questions from the audience at CASRO and I’m looking forward to your questions too! I hope you find the presentation useful (the link is at the top of this post).
Cindy Diamond
Diamond Marketing Solutions / IGNiTE
Principal, Strategist & Facilitator
Fueling Creativity and Innovation
Cindy Diamond
2 responses so far ↓
michael cardus // October 25, 2008 at 1:22 pm |
WOW! great pwr. ppt about brainstorms thank you for sharing.
I really appreciated your breakdown into convergent and divergent thinking. The model of brainstorming is important for facilitators and organizations to be exposed to. Often time the term “brainstorming” gets a bad name becuase of its overuse and by individuals who are not knowledgeable of team dynamics or perhaps using the term brainstorming when it should not be used.
I would like to share an activity I created
(http://create-learning.com/teambuildingactivitymindspin.aspx) that is for creative brainstorming.
Thanks,
Mike
nexi // November 9, 2008 at 6:38 pm |
Enjoyed the presentation – have read material recently that suggests that time out from ‘group think’ in a session facilitates the most creative solutions – as these arise in slower brain states.